Watch Me Now!
Women's watches tend to be more boring than a week-long Edith Wharton book club session, so thank goodness for EOS New York, who brings a playful-but-tough sensibility to its rugged-but-luxurious oversized watches. Sure, some of the designs are a bit over-the-top, but that's what's unique and interesting about 'em (besides, they're not even close to as gaudy and overdone as some of Jacob the Jeweler's watches! AND these don't cost the equivalent of a down payment on a house! LOL).
I first stumbled upon the EOS New York flagship store, located in the West Village, after a quick look-see at Reiss (which is located only blocks away). I was instantly drawn by the white-on-white interior design and the futuristic-looking display cases. Once I peered through the glass, I was fascinated by some of the watches I saw. Their "Uptown" collection includes safer styles (think heart-shaped dials, thin leather straps, metal chainlink bands, etc.) for women who prefer dainty and understated pieces. The "Wild" collection, however, is where all the fun is at (ain't that always the case?!) Most of them have wide straps (some are as wide as cuffs, which is ingenious since they eradicate the need to rock bangles and tennis bracelets... These can be your sole pieces of arm candy and you definitely won't be feeling like your arms are naked). There's a broad range of designs -- some boast faux snakeskin straps, while others feature distressed leather with buckles, or silk-covered straps bearing Chinese iconography. The dials, meanwhile, come in all shapes and colors (so you can say goodbye to the tired mother-of-pearl bit).
This Safire style (pictured above in green) is one of my faves -- it features over 120 genuine Swarovski crystals and pearls around the dial, and the two-toned band ups the va-va-va-voom factor. It's the type of watch you can wear with jeans, a tank top, and dark purple fingernails (for a very Avril-Lavigne-meets-Tilea-Tequila look) or which you can dress up with a nice pair of green or lilac slacks and a classy, understated top. The key is to keep the rest of your outfit simple: you can't have a watch like this competing for attention with your shoes, handbag, earrings, etc. Just let the watch speak for itself.
Cue Juelz Santana's "Clockwork": "You hear the sound of the tick/ you hear the sound of the tock....And get it right!!!!!" Word.
$125; Visit EOSNewYork.com

















