The spunkiest feline in the animated universe, Hello Kitty, is going on the road. Thanks to a partnership between Sanrio and Smart USA, owners of the Smart Fortwo model can now order Hello Kitty vehicle wraps for their compact, eco-oriented whips. Three full boy designs are available (pictured above) as well as 19 additional partial wraps in different color schemes and patterns.
During Sanrio's 50th anniversary events this fall (including a nationwide tour that kicked off on Saturday in San Francisco), Hello Kitty wrapped cars will be making an appearance. After all, Hello Kitty is one lady who likes to rule the road.
My take: I think these cars are adorable as promotional tools and as eye candy for events but, as fierce a Hello Kitty fan as I am, I can't imagine wrapping my car in an HK design. Then again, I've always thought people with wrapped cars had tool-like tendencies (don't get me started on a former "associate" whose car was ostentatiously wrapped in a Gucci monogram print), so I'm predisposed to scoff at the idea. That being said, I'd probably smile if I saw one on the road, zooming past me in traffic.
Just don't try to use one as a getaway vehicle!
Pricing starts at $500 for partial wraps (2 door panels) and $1700 for full wraps. Visit SmartUSA.com/hellokitty
